ABOUT
This page introduces Strategy Simplified and its practical approach to SME strategy. It explains the philosophy behind the Protect, Grow, Modernise framework and highlights the focus on plain‑English guidance, practical tools, and real‑world experience.
“Keep Simplifying Your Strategy”
Who I Am
I am Don Rider the founder of HM Associates. And I mostly work with SMEs that want clarity, practical guidance, and simple systems that actually get implemented. I help SME leaders protect what matters, grow what works, and modernise what’s next.
My approach is plain‑English, no‑nonsense, and focused on real‑world execution.
What I Do
I help SMEs make better decisions through:
practical toolkits
step‑by‑step courses
targeted consulting and advisory
Always simple. Always actionable. Always designed for real teams with limited time.
My Philosophy
Clear beats clever.
Practical beats perfect.
Progress beats complexity.
